A First Look at the adidas UltraBOOST 3.0 "Maroon"

With a trio of new colorways set to drop at the end of March, the adidas UltraBOOST 3.0 onslaught continues with news today that a "Maroon" rendition will hit shelves later this year, most likely in September. Taking the Primeknit upper and draping it in a maroon and black hue, adidas matches the Three Stripes cage in the same color while the heel counter and outsole don black, sandwiching a white BOOST sole. Expected to hit $5 billion USD in sales within the next three years, adidas continues t...